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Digital Marketing Manager

Company: Everest National Insurance Company
Location: Warren
Posted on: June 7, 2021

Job Description:

Title:

Digital Marketing Manager

Company:

Everest Global Services, Inc.

Job Category:

Distribution & Marketing

Job Description:

The Digital Marketing Manager will partner with both internal and external

resources to manage all aspects of digital communications, including the development and management of all digital assets; the Everestre.com corporate website, Compass (our intranet website), Everest's various social media platforms, our enterprise blog, podcasts, and email marketing.

The Digital Marketing Manager will partner with IT to make corporate website updates and will run point in driving digital campaigns in alignment with corporate communications' campaign activity.

Responsibilities

  • Manage Everest's social media activity and strategy
  • Establish best practices for the email marketing platform (Email Experience Manager) at the enterprise level and work closely with the Marketing & Communications department to identify email needs and deploy external emails. Build email calendar.
  • Develop and execute tests, including creative, landing page, email. audience, and channel testing
  • Ability to handle tactical execution of day-to-day channel management and develop and drive strategy
  • Manage and oversee changes to the Everest.com website; partner with IT/development team to implement changes to site architecture and beyond
  • Coordinate and collaborate across the Marketing and Communications department to ensure alignment with campaign activity across channels
  • Track and analyze campaigns and journeys to gain better insights into our audience and campaign activity, help drive improvements.
  • Drive and directs any relevant agency to support the design functionality and continual improvement of the Everest corporate site.

Qualifications:

  • Minimum 8 years of digital marketing experience, B2B preferred
  • Strong time management skills and ability to handle concurrent tasks efficiently, attention to detail is a must
  • Ability to work independently within a larger team
  • Basic Web design and/or knowledge of HTML
  • Ability to execute digital campaigns, track and evaluate results
  • Understanding of User Experience Concepts and A/B testing philosophy
  • Experience with marketing automation and CMS platforms (Sitecore knowledge a plus)
  • Experience with Web Metrics tools - Google Analytics
  • Ability to identify industry trends and topics to help drive digital campaigns
  • Experience working with cross-functional teams in a dynamic environment
  • Knowledge of SEO a plus
  • Proficiency in Microsoft/Adobe

Type:

Regular

Time Type:

Full time

Primary Location:

Warren, NJ

Additional Locations:

New York, NY, Philadelphia, PA

Everest is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion or creed, sex (including pregnancy), sexual orientation, gender identity or expression, national origin or ancestry, citizenship, genetics, physical or mental disability, age, marital status, civil union status, family or parental status, veteran status, or any other characteristic protected by law. As part of this commitment, Everest will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact Everest Talent Acquisition at 1-908-604-3000.

Keywords: Everest National Insurance Company, Elizabeth , Digital Marketing Manager, Other , Warren, New Jersey

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