The Sales Associate role is an integral part of the store's
overall success and efficiency: demanding direct attention to our
brand commitment when servicing our customers and driving results.
Responsible for upholding Coach's Service and Selling Models,
creating a positive first impression, building on-going customer
relationships through a personalized experience, and leaving a
positive, lasting impression.
Understands organizational objectives and makes decisions that
align with Company priorities
Takes ownership and is committed to delivering results, while
remaining actively aware of personal and store metrics; and creates
personal sales and clienteling strategies in partnership with the
Creates short- and long-term strategies to achieve personal
metrics and performance goals
Takes ownership of personal survey results and creates plans to
improve and overcome areas of opportunity
Represents Coach as a brand ambassador
Demonstrates Coach's Selling and Service expectations at all
Understands changes in local market with potential impact on
business performance and supports the execution of local sales
strategies and tactics
Drives business through sales strategies, clienteling, sourcing
new customers and maintaining on-going productive relationships
Creates positive impressions with customers by bringing best
self to work through attire consistent with Coach's Guide to
Builds credibility and trust as a personal fashion advisor by
communicating fashion awareness and a strong knowledge of
Provides in-depth product knowledge, including features,
benefits, current offerings, and overall product value.
Remains aware and is clearly able to communicate current pricing
and promotional strategy to customers.
Discusses product features and builds the sale by leveraging
cross-selling skills and abilities.
Cross-sells and encourages beneficial product add-ons that
relate to the customer's shopping needs
Sensitive to customers' needs and tailors approach by reading
Attends to the unique and individual shopping needs of each
Works with multiple customers simultaneously and breaks away as
Follows up with customers consistently and genuinely to
influence/close the sale
Flexes personal selling techniques to contribute to overall
store financial results
Builds lasting and loyal relationships with customers
Leverages Coach's tools and technology to support relationship
building and clienteling efforts
Creates enthusiasm and positivity for a shared vision and
Promotes and endorses a team selling environment
Fosters an environment of teamwork, trust and collaboration with
internal and external customers
Remains solution oriented; is adaptable and flexible to changing
business and store needs
Welcomes feedback and adapts behaviors as appropriate
Maintains a calm and professional demeanor at all times
Ensures all daily tasks are completed without negatively
impacting service or Coach standards
Completes daily operational tasks including maintaining store
(sales floor and backroom), cash wrap and visual merchandising to
Coach standards consistently and in a timely manner
Maintains a clean and tidy selling floor at all times
Adheres to all applicable retail policies and procedures
including POS, Operations and Asset Protection procedures
Replenishes inventory on sales floor as needed
Supports Store Inventory Process by processing shipment,
stocking shelves, replenishing sales floor, maintains strong
organizational standards as it relates to product both in the
stockroom and on the sales floor.
Supports cash-wrap when needed to process purchases, returns,
Efficiently processes customer transactions: Purchase, Return,
Exchange, Found Order etc.
Effectively helps to prepare store by organizing functional
areas, performs routine cleaning, maintains strong organizational
standards and maintains visual merchandising expectations.
Drive For Results: Can be counted on to exceed goals
successfully. Is consistently one of the top performers. Very
bottom line oriented. Steadfastly pushes self and others for
Customer Focus: Is dedicated to meeting the expectations and
requirements of internal and external customers. Gets first hand
customer information and uses it for improvements in products and
services. Acts with customers in mind. Establishes and maintains
effective relationships with customers and gains their trust and
Creativity: Comes up with a lot of new and unique ideas. Easily
makes connections among previously unrelated notions. Tends to be
seen as original and value-added in brainstorming settings.
Interpersonal Savvy: Relates well to all kind of people up down
and sideways. Inside and outside the organization. Builds rapport.
Builds constructive and effective relationships. Uses diplomacy and
tact. Can diffuse even high tension situations comfortably.
Learning on The Fly: Learns quickly when facing new problems. A
relentless and versatile learner. Open to change. Analyzes both
successes and failures for cues to improve, experiments and will
try anything to find solutions. Enjoys the challenge of unfamiliar
tasks. Quickly grasps the essence and underlying structure of
Perseverance: Pursues everything with energy, drive and a need
to finish. Seldom gives up on anything before finishing, especially
in the face of resistance or setbacks.
Dealing with Ambiguity: Can effectively cope with change. Can
shift gears comfortably. Can decide to act without having the total
picture. Does not get upset when things are up in the air. Doesn't
have to finish things before moving on. Can comfortably handle risk
Experience: 1- 3 years of previous sales experience, preferably
in a luxury retail service environment. Possesses current knowledge
of fashion trends and competition in the marketplace.
Education: High school diploma or equivalent; college degree
Technical: Knowledge of cash register systems, basic computer
skills (including the ability to use iPad/laptop, Mobile POS and
Internet), utilize walkie talkie, understand and read price and
product release sheets.
Physical: Ability to execute at a fast pace. Ability to
communicate effectively with customers and team. Ability to
maneuver the sales floor, sales shelves, and stock room; climbing,
bending, and kneeling are required. Ability to frequently lift and
carry up to 25 pounds and, at times, lift and carry product/cartons
up to 50 pounds to process product shipment/transfers
Schedule: Ability to meet Coach Scheduling & Availability
Expectations, including ability to work a flexible schedule,
including nights, weekends, and holidays high retail traffic and
sales days including but not limited to the day after Thanksgiving,
Memorial Day, Christmas Eve, Mother's Day, etc.).
Note: This document serves only as a sample of job duties and
responsibilities and does not include an exhaustive list of all
Tapestry, Inc., parent company of the Coach brand, is an equal
opportunity and affirmative action, employer and we pride ourselves
on hiring and developing the best people. All employment decisions
(including recruitment, hiring, promotion, compensation, transfer,
training, discipline and termination) are based on the applicant's
or employee's qualifications as they relate to the requirements of
the position under consideration. These decisions are made without
regard to age, sex, sexual orientation, gender identity or
expression, genetic characteristics, race, color, creed, religion,
ethnicity, national origin, alienage, citizenship, disability,
marital status, military status, pregnancy, or any other
legally-recognized protected basis prohibited by applicable law.
Visit Coach at www.coach.com.
Req ID: 87111