Director, Transformation Strategy

Company: RAPP
Location: New York
Posted on: May 30, 2025

Job Description:

RAPP New York is looking for a Director, Transformation Strategy to join our award-winning Technology team.
WHO WE ARE:
We are RAPP - world leaders in activating growth with precision and empathy at scale.
As aglobal, next-generation precision marketing agencywe leveragedata, creativity, technology, and empathyto foster client growth.We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual's needs, beliefs, behaviors, and aspirations.
We foster an inclusive workplace that emphasizes personal well-being.
HOW WE DO IT:
At RAPP, our fearless superconnectors help tocreate value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.

Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it - ensuring we're able to activate authentic customer connections for our clients.

Part of Omnicom's Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.
RESPONSIBILITIES:

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• Identify transformation opportunities driving marketing efficiency, effectiveness, or agility benefits to clients.
  
• Interview process owners, stakeholders, SMEs, and lead design sessions in prototyping new ways of working to enhance business processes, operations, and information process flow using automation.
  
• Perform cost-benefit and return on investment analyses for proposed systems to support decision-making.
  
• Understand marketing business objectives and goals, forming roadmaps and iterative delivery plans to enable demonstrable outcomes.
  
• Define Marketing Technology and operational landscape required to deliver against that vision.
  
• Implement transformation programs based on target state vision, covering technology implementation, operational change, strategic business goals, and leading workshops.
  
• Identify and execute a portfolio of strategic initiatives and projects that deliver desired growth, transformation, capability development, and value creation.
  
• Ensure ongoing development and deployment of best practices and world class capabilities across the organization.
  
• Partner across key functional areas to deploy transformational change leadership practices including training on change management excellence, and develop specific change management strategies, supporting project change management plans, and leverage pulse surveys and focus groups to stay attuned to the organization.
  
  REQUIREMENTS:
  
  • 
    
  • Bachelor's Degree in Marketing or Computer Science (will accept 2 years of professional experience as an Account Manager or Product Manager at an advertising agency in lieu of a Bachelor's), plus an additional three years of experience in the position offered or as a Product or Technology Manager at an advertising agency.
    
  • Three years of the required experience must have included: marketing technology platforms including Salesforce Marketing Cloud, Braze, Hubspot, Marketo, Adobe Experience Cloud, and Sitecore; data science technologies including Google Cloud Platform, Azure, TensorFlow, SageMaker, Alteryx, and IBM Watson Studio; creative management platforms including Google Campaign Manager 360, Wrike, Canto, Bynder, Celtra. BannerFlow, Screendragon, Flashtalking, and Innovid; creative management automation; real-time decision technologies including Pega and RedPoint; revenue management of strategic data and technology initiatives; and creation of frameworks for measurement and implementation of technology transformation.
    
    
    Our Hybrid Work Model:
    RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.
    RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visit. A reasonable estimate of the salary for this role, at the time of posting, is $150,000 - $180,000. This range is specific to NYC and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.
    "As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status."
    NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.

Keywords: RAPP, Elizabeth , Director, Transformation Strategy, Executive , New York, New Jersey