Ecommerce and Digital Marketing VP - East Rutherford, NJ

Company: Hudson Group
Location: Elizabeth
Posted on: January 10, 2022

Job Description:

Located in East Rutherford, NJ

Grow With Us!

Hudson is North America's leading travel retailer. For over 30 years, Hudson has met the needs and wants of travelers in more than 1,000 duty-free, duty-paid, and food & beverage stores. We could not serve our customers, landlords, and partners in airports, commuter terminals, hotels, and casinos without the continued support of our greatest assets: our team members. We are dedicated to hiring and training exceptional team members, who are committed to serving the customer as the Traveler's Best Friend. We strive to ensure we're fulfilling our team members' career potentials through training, skills-development, and career pathways - as our team members grow and succeed both personally and professionally, so does Hudson.

This VP, Digital Marketing & Operations position is for you, if you would enjoy:

• Leading the digital marketing and operations for the US and Canada
• Being responsible for driving two pillars - Dufry's regional ecommerce and loyalty program, through the screening of digital profiles in the hiring processes, the analysis of the performance of digital marketing and operations, the coordination of resources, and managing the engagements with local agencies
• Working closely with the global Ecommerce and Loyalty Program Specialists to adjust the global strategy to the US and Canada and implement a local strategy
• Work a hybrid schedule out of our East Rutherford, NJ office
  Key Accountabilities:
  
  • Lead, manage and execute cross-functional projects (programs), involving different Product Teams (eCommerce and loyalty programs)
  • Lead the planning and preparation of the roll-out of programs in a specific location, coordinating both with regional stakeholders as well as program stakeholders, ensuring alignment on dependencies and timelines
  • Lead various local product initiatives related to digital marketing, eCommerce operations, and the loyalty program while delivering other cross-functional projects and ensure coordination across Product Areas (where necessary)
  • Analyze the digital operations performance and plan future steps accordingly
  • Develop and manage the hiring process for digital profiles at local level
  • Continuously improve the cooperation between the local product teams with other stakeholders at the Group and in the Digital Unit and IT organization
  • Engage with local agencies and coordinate local resources in the digital space
    Required Qualifications:
    
    • Strong expertise driving digital projects and program management skills incl. task breakdown, prioritization and planning, clarification of ownership, pro-active risk management, and status monitoring
    • Deep understanding of the dynamics of the local market
    • Proven track record of leading people and teams and coordinating multiple teams in parallel in a digital environment
    • Deep understanding of core retail processes and associated technical solutions especially in the digital area (eCommerce and digital marketing)
    • Proven track record of coordinating implementation of large digital initiatives related to eCommerce, app, and loyalty programs in a retail industry company or consulting firm
    • Deep understanding in all the commercial levers to drive performance (range, price, experience, marketing)
    • Demonstrable experience coordinating SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
    • 7+ years of digital marketing and operations experience
      Preferred Qualifications:
      
      • Previous experience in travel retail
        
        • For immediate consideration, please include your resume.
          Some of our company-offered benefits for you and your family include:
          
          • Health & Well Being: Medical/Dental/Vision Insurance
          • Paid Time Off
          • Various Personal and Parental Leave Programs
          • Universal Life Insurance
          • Retirement Programs & Matching Employee Contributions: 401K & RRSP
          • 20% off Hudson Employee Discount
          • Employee Recognition & Anniversary Programs
          • Training, Development, and Growth Opportunities
          • Tuition Assistance & Scholarship Programs
            For additional information on our benefits, please visit: https://www.hudsongroup.com/careers/our-perks.
            
            Depending on the location of the position, applicants must be currently authorized to work in the United States or Canada for any employer.
            
            Hudson is an Equal Opportunity Employer of all qualified individuals. All employment decisions are made without regard to age, race, color, religion, sex, sexual orientation, national origin, disability, military leave or veteran status, genetic information, or any other status protected by applicable federal, state or local law. We are committed to creating an inclusive workplace in which we value diversity and unique experiences, backgrounds and identities.
            
            All offers are contingent upon successful completion and passing of background checks and/or employment verification results.
            
            Note to staffing agencies: Please do not contact Hudson (including the recruitment team or any hiring managers) regarding this position with candidates. If assistance is needed in filling any position for Hudson, a member of our recruiting team will reach out directly. #AF123

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