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Digital Marketing Manager

Company: iCIMS
Location: Elizabeth
Posted on: November 14, 2021

Job Description:

We're looking for a data-driven self-starter to join our Demand Generation team. The Demand Generation Specialist supports the marketing team in acquisition and growth strategies targeting both prospective and existing iCIMS customers. This person is actively engaged in the use of Salesforce (CRM) and Marketo (marketing automation) and works closely with marketing and sales leadership, including product marketing, digital marketing, content marketing, and marketing operations. If you're a creative marketer who thrives in a fast-paced growth environment, we'd love to bring you on board!--

  • Drives strategy, planning, and execution of demand generation campaign activities on time and within budget to achieve sales targets
  • Owns webinar strategy, development, and execution process from end-to-end
  • Helps craft strategy and logistics of webinars in partnership with other stakeholders
  • Develops captivating content to support growth of key target accounts, ensures messaging is aligned with strategic goals and topline messaging
  • Provides ongoing best practices, performance, and recommendations to the campaign architect to improve overall ROI of campaigns, budget, and programs
  • Works to maximize the iCIMS solution-based messaging through campaign promotions on company website, paid channel, and to iCIMS's email database
  • Communicates back to the business monthly and quarterly on metrics of engagement
  • Drives continued optimization of managed vendors and projects through performance analysis, testing, and more
  • Works closely with segment marketing managers to ensure optimal performance of in-market campaigns
  • Improves and optimizes campaign performance to drive Sales revenue by target segment
  • Continuously evaluates and provides improvements for solutions and process improvements across go-to-market initiatives
    • Minimum of 3 years' experience in a high-tech B2B demand generation or segment-based marketing role
    • Proven success managing demand generation programs to yield desirable sales outcomes
    • Requires strong reporting capabilities and the ability to provide insights and analyze multi-channel campaign results
    • Familiarity with the technical sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption, and accelerate growth
    • Previous project and budget management experience
    • Excellent written and verbal communication skills
    • Exceptional interpersonal skills with the ability to work seamlessly in a team-oriented environment
    • Demonstrated flexibility, creativity and problem-solving skills
    • Strong results orientation with a proven track record of flawless execution and strong attention to detail
    • Advanced Microsoft Office proficiency and Salesforce.com experience is a plus
    • Comfortable working in a demanding, fast-paced changing environment that is going through high growth
    • Believes in self and is passionate about learning and growing
    • Self-motivated, enthusiastic, and can easily--switch gears to manage multiple project types

Keywords: iCIMS, Elizabeth , Digital Marketing Manager, Executive , Elizabeth, New Jersey

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