Manager, VIP and Influencer Marketing - Tommy Hilfiger
Company: Tommy Hilfiger
Location: Elizabeth
Posted on: March 12, 2023
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Job Description:
Job Description:
POSITION SUMMARY: The Manager VIP & Influencer Marketing will be
part of the Entertainment and Influencer Marketing team, with the
core objective of identifying and managing strategic relationships
with influencers, content creators, and VIPs that drive brand
awareness, align values and deliver on business objectives. This
role is integral to amplifying and positioning brand communication,
campaigns, events and activations to reach new, targeted audiences
using Influencer Marketing tactics that blend traditional
Entertainment PR and Digital Marketing. PRIMARY
RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB: Identify talent
partners based on Global and Regional briefs and project needs,
taking a strategic, data-driven, and holistic view of influencer
marketing encompassing nano, micro, macro influencers, content
creators, and VIPs.Manage talent briefings and executional
conversations around events, partnerships, dressing and legal
contract procedures with talent partners. Maintain ongoing talent
relationships with mailings, giftings and outreach on brand
initiatives, building close relationships that create alignment,
transparency and consumer impact.Continuously identify new
programs/initiatives/events to drive the brand vision, looking for
first-move opportunities to leverage.Ability to design, secure &
track/measure commercial successful partnerships and content
activations.Manage key dressing events such as MET, and high
visibility initiatives.Oversee the development and delivery all
information & support needed to drive Influence Media coverage &
buzz in LatAm markets and support cross-functional teams in taking
advantage of relevant Influencer opportunities.Understand social
media, ecommerce and communications content needs, and identify
ways to leverage Influencer Marketing partnerships and strategies
as a content pipeline.Measure and recap ROI across initiatives in
order to gauge success and inform future strategy.Compile and
analyze relevant competitive and talent data through publicly
available information and via digital subscriptions /
agencies.Manage trafficking of samples, gifting, and collateral.
Drive product placement into television and film.Manage the
Influencer Marketing calendar for the Americas based on Regional
planning and Global programming opportunities.Lead in the
development of new business proposals including but not limited
to:Proposal development inclusive of PowerPoint/Keynote building,
writing, and organizing relevant materials Development of
influencer strategies and tactical plans to support business
goalsUtilizing tools and working with cross-functional agency
partners to develop insights that shape our recommendationsBuild
relationships with cross-functional leaders and ensure regular
communication and alignment on influencer marketing and
experiential efforts Experience: --- 5+ years of related
experience, preferably within Influencer Marketing, Social Media,
or PR Education: --- Bachelor's degree Skills: Fluency in
established and emerging Social Media platforms - Instagram,
TikTok, YouTube, Twitter, Clubhouse, etc.Flexibility to adapt to
changing business needs/ Dealing with ambiguityAbility to balance
and align the creative and business needs of a projectProactive
approach ---- ability to anticipate future actions that may be
requiredAbility to think strategically and creativelyAbility to
multi-taskExcellent communication skills, both written and
oralStrong project management/time management skillsIdentify,PC
Skills, including MS Office, and MS OutlookMAC experience
a+Experience with image editing and photography (Adobe Suite)
#LI-HYBRID #LI-CR1 Pay Range:\n$90,000 - $120,000PVH currently
provides base salary ranges for all positions-on job
advertisements-in the United States based on local requirements.
These ranges are based on what PVH reasonably believes that it will
pay an associate for their base salary for said position at the
time of the posting. Individual compensation will ultimately be
determined based on a variety of relevant factors including but-not
limited to qualifications, geographic location and other relevant
skills. PVH is committed to providing a market-competitive total
rewards package to eligible associates, which includes diverse and
robust health and insurance benefits to meet the varied needs of
our associates and an above-market 401(k) contribution to help our
associates save for retirement. We also offer career growth
opportunities, empowering our associates to design their future at
PVH. PVH Corp. or its subsidiary ("PVH") is an equal opportunity
employer and considers all applicants for employment on the basis
of their individual capabilities and qualifications, consistent
with applicable law and without regard to race, color, sex, gender
identity or expression, age, religion, creed, national origin,
citizenship status, sexual orientation, genetic information,
physical or mental disability, military status or any other
characteristic protected under federal, state or local law. In
addition to complying with all applicable laws, PVH also has a
strong corporate commitment to inclusion, diversity and to ensuring
that all current and future PVH associates are compensated solely
on job-related factors such as skill, ability, educational
background, work quality, experience and potential. To achieve
these goals, across the United States and its territories, PVH
prohibits any PVH employee, agent or representative from requesting
or otherwise considering any job applicant's current or prior
wages, salary or other compensation information in connection with
the hiring process. Accordingly, applicants are asked not to
disclose this salary history information to PVH
Keywords: Tommy Hilfiger, Elizabeth , Manager, VIP and Influencer Marketing - Tommy Hilfiger, Advertising , Elizabeth, New Jersey
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