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Marketing Manager, Kids - Disney Press, Marvel Press, Lucasfilm Press

Company: Disney Publishing Worldwide
Location: Avenel
Posted on: May 15, 2022

Job Description:

The Marketing Manager, Disney Press, Marvel Press, LucasFilm Press is responsible for developing and executing the marketing strategy for franchise and licensed book publishing. The role spans franchises and formats, from picture book up to young adult, and is focused on the children's imprints including Disney Press, Marvel Press, and LucasFilm Press. The Marketing Manager reports directly to the Senior Manager, Content Marketing within Disney Publishing Worldwide.

Responsibilities :

  • Develop marketing strategy for publishing franchises, series, and titles published by Disney Press, Marvel Press, LucasFilm Press, and licensed publishing partners with a focus on children's titles from picture book to young adult, while aligning with overall publishing brand strategies.
  • Build marketing campaigns and promotions for (social, email, web) and paid (advertising, social, third-party, retail marketing) messaging with teams.
  • Align teams including Comms, PR, Sales, and Retail Marketing in Disney Publishing Worldwide and across The Walt Disney Company lines of business (Disney+, Consumer Products, Disney Channel, etc.) to provide promotional synergies and marketing partnerships.
  • Create and compile marketing campaign details and assets required for marketing and sales materials and manage process through to delivery (including sell sheets, Amazon Plus pages, and recaps) to communicate to internal teams and partners.
  • Lead copywriting and copyediting for all marketing materials.
  • Partner with Sales and Digital/eComm on metadata creation and optimization.
  • Manage imprint presence at events (ComicCon, D23, etc).
  • Manage operational aspects of marketing budget.
    Basic Qualifications :
    • 5+ years' experience in a marketing role, ideally working with children's books, entertainment, consumer products, and/or licensing.
    • Digital and Social Media experience.
    • Willingness to travel domestically (5-10%).
      Preferred Qualifications:
      • Experience in publishing, preferably in children's books.
      • Previous campaign management experience.
        Preferred Education :
        • College degree preferred


          Additional Information :
          Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits

          #CPGPJobs #DPEPFLA

Keywords: Disney Publishing Worldwide, Elizabeth , Marketing Manager, Kids - Disney Press, Marvel Press, Lucasfilm Press, Advertising , Avenel, New Jersey

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