Product Marketing Manager - Consumer Device
Posted on: November 22, 2021
When you join Verizon Verizon is a leading provider of
technology, communications, information and entertainment products,
transforming the way we connect across the globe. Were a diverse
network of people driven by our ambition and united in our shared
purpose to shape a better future. Here, we have the ability to
learn and grow at the speed of technology, and the space to create
within every role. Together, we are moving the world forward and
you can too. Dream it. Build it. Do it here.What youll be doing...
The Consumer Device Marketing Team is responsible for developing
and marketing products and services to help differentiate the
nations best network. Through external and internal partnerships,
we identify and launch opportunities in the marketplace to drive
innovation and growth. Within this organization resides a growing
suite of financial services, including the recently launched
Verizon Visa Credit Card. These products offer financing solutions
and value-added benefits to Verizon customers in order to drive
revenue expansion and loyalty.Our team is seeking an innovative and
experienced marketer and self-starter who can work with external
partners, and cross-functionally within Verizon to support growing
our footprint in the financial services space. The candidate will
report to the Director of Product Marketing and Product Management,
and support a range of innovation and growth delivering
opportunities across a suite of leading-edge services.
- Evaluate a range of new strategic marketing opportunities to
drive revenue growth, churn reduction and accomplish other critical
business objectives. Includes strategic sizing of the market
opportunity, business case model creation, partnership
identification and contract negotiation, development of
go-to-market plans, and other activities.
- Deploy and drive initiates into the market through internal and
external partnerships. Work across Verizon functional teams to
establish work-streams that translate recommended plans into
- Develop acquisition marketing plans through external and
internal partnerships. Includes concept development, target
setting, creative and messaging development, and channel
- Collaborate across Verizon channel partners including paid
media, digital, CRM, PR, store channel, and others to create
impactful initiatives that drive incremental customer
- Manage marketing budgets and leverage program results to drive
insights on how to optimize and refine marketing tactics and
- Develop holistic suite of impactful marketing programs in
support of the financial services product roadmap.What were looking
for... Effective strategic thinking, communication and
collaboration and driving initiatives to market on time and
on-budget. Experience deploying initiatives from concept and
ideation, through to launch. Comfort working in undefined
white-space territory and putting in place strategies, plans and
selling in recommendations. Comfort with numbers and ability to
draw insights from data.You would have a proven history of
developing winning marketing programs and identifying strategic
business opportunities. Experience in the payment products space
and knowledge of financial services industry dynamics, trends and
opportunities is also highly valued.Youll need to have:
- Bachelors degree or four or more years of work experience.
- Six or more years of relevant work experience.
- Experience working with external partners and engaging in
partnership marketing, business development and category expansion
- Experience creating marketing plans and business cases, and
selling-in opportunities to management for approval.Even better if
you have one or more of the following:
- Bachelors degree in Marketing, Finance, Economics, or work
experience in these fields.
- MBA or comparable Masters degree in Marketing, Finance,
Business, or Economics.
- Seven or more years of relevant work experience and previous
role(s) in Product Marketing
- Experience in the financial services space.
- Comfort sourcing and analyzing data and making recommendations
based on identified opportunities.
- Communication, collaboration and problem-solving skills.
- Partnership marketing experience.
- Proficient at storytelling and ability to articulate a
narrative with data in an easy-to-understand manner.Equal
Employment Opportunity Were proud to be an equal opportunity
employer - and celebrate our employees differences, including race,
color, religion, sex, sexual orientation, gender identity, national
origin, age, disability, and Veteran status. At Verizon, we know
that diversity makes us stronger. We are committed to a
collaborative, inclusive environment that encourages authenticity
and fosters a sense of belonging. We strive for everyone to feel
valued, connected, and empowered to reach their potential and
contribute their best. Check out our diversity and inclusion page
to learn more. COVID-19 Vaccination RequirementVerizon requires new
hires to be fully vaccinated against COVID-19. Verizon provides
reasonable accommodations consistent with legal requirements (e.g.,
for medical or religious reasons). Internal ID: 584260PandoLogic.
Keywords: Product Marketing Manager, Location: Middlesex, NJ -
Keywords: Verizon, Elizabeth , Product Marketing Manager - Consumer Device, Advertising , Middlesex, New Jersey
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