Senior Director, Subscriptions Pricing Strategy

Company: Dow Jones & Company, Inc.
Location: New York
Posted on: June 1, 2025

Job Description:

Senior Director, Subscriptions Pricing Strategy in NEW YORK , New YorkABOUT USDow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).ABOUT THE ROLEThe Subscription Marketing team is responsible for growing revenue and subscriber volume across Dow Jones brands, including The Wall Street Journal, Barron's, MarketWatch, and Investor's Business Daily. Within the Marketing organization, this role reports to the SVP, Marketing and Subscriptions Strategy and will work across the Subscriptions teams to meet revenue and volume goals.We are seeking a strategic and analytical leader to serve as Senior Director of Pricing Strategy for our Consumer Subscriptions team. In this role, you will oversee subscriptions pricing and packaging strategy across our digital and print subscription products. Working at the intersection of marketing, product, finance, and analytics, you will shape how we deliver value to subscribers while driving sustainable revenue growth in a rapidly evolving news media landscape.You will work in our midtown Manhattan office three days each week.YOUR RESPONSIBILITIESPricing Strategy Leadership : Develop and own end-to-end pricing strategies for digital and print subscription products, including acquisition pricing, renewal pricing, promotional tactics, and bundling.Revenue Optimization : Identify opportunities to improve subscriber LTV and ARPU through segmentation, dynamic pricing, and tailored offers. Balance volume growth with yield maximization.Testing & Experimentation : Design and execute A/B and multivariate pricing tests in partnership with Product, Data Science, and Marketing teams. Rigorously analyze performance to guide decision-making.Packaging & Value Proposition : Evaluate and evolve subscription tiers, bundles (e.g., digital-only vs. all-access), and introductory offers. Collaborate with Editorial and Product to align pricing with perceived content value.Cross-Functional Collaboration: Work closely with Finance, Product, and Retention teams to ensure pricing strategies are seamlessly implemented, measured, and optimized across the subscriber lifecycle.Competitive & Market Intelligence: Monitor industry pricing trends, competitor offerings, and consumer willingness to pay. Use external insights to inform internal strategy.Forecasting & Scenario Planning : Model pricing scenarios and their impact on subscriber growth, churn, and revenue. Support annual planning and quarterly forecasting processes in collaboration with Finance.Executive Communication: Present pricing recommendations and performance results to senior leadership. Translate complex data into compelling strategic insights.YOU HAVEThe willingness to work in our midtown Manhattan office 3 days each week15+ years of experience in pricing strategy, revenue management, or growth strategy, preferably in subscription-based media, SaaS, or digital publishingAt least 2 years of subscription pricing experienceDeep understanding of subscription economics, including CAC, LTV, ARPU, churn, and conversion funnel dynamicsStrong quantitative skills and proficiency in financial modeling and data analysisBachelor's degree in Economics, Business, or a related field required; MBA or advanced degree preferredFamiliarity with journalism business models, paywalls, and customer segmentation strategies in news mediaExceptional communication and presentation skills with the ability to influence at all levels of the organizationCollaborative mindset and a proven track record of thriving in a cross-functional environment#LI-HYBRIDOUR BENEFITSComprehensive Healthcare PlansPaid Time OffRetirement PlansLifestyle programs & Wellness ResourcesFamily Care Benefits & Caregiving SupportAll qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets.Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put "Reasonable Accommodation" in the subject line. This inbox will not be monitored for application status updates.Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.Business Area: Dow Jones - CMO - MarketingJob Category: Marketing & Product ManagementUnion Status:Non-Union rolePay Range: $185,000 - $230,000We recognize that attracting the best talent is key to our strategy and success as a company.As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates.The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..Since 1882, Dow Jones has been finding new ways to bring information to the world's top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron's, MarketWatch and Financial News.This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com . Please put "Reasonable Accommodation" in the subject line.
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Keywords: Dow Jones & Company, Inc., Elizabeth , Senior Director, Subscriptions Pricing Strategy, Accounting, Auditing , New York, New Jersey