Director, HCP Marketing, Alternative Care Strategy Schizophrenia
Company: Disability Solutions
Location: Princeton
Posted on: May 7, 2024
Job Description:
Working with UsChallenging. Meaningful. Life-changing. Those
aren't words that are usually associated with a job. But working at
Bristol Myers Squibb is anything but usual. Here, uniquely
interesting work happens every day, in every department. From
optimizing a production line to the latest breakthroughs in cell
therapy, this is work that transforms the lives of patients, and
the careers of those who do it. You'll get the chance to grow and
thrive through opportunities uncommon in scale and scope, alongside
high-achieving teams rich in diversity. Take your career farther
than you thought possible.Bristol Myers Squibb recognizes the
importance of balance and flexibility in our work environment. We
offer a wide variety of competitive benefits, services and programs
that provide our employees with the resources to pursue their
goals, both at work and in their personal lives. Read more:
careers.bms.com/working-with-us .At Bristol Myers Squibb, we are
inspired by a single vision - transforming patients' lives through
science. In oncology, hematology, immunology, neuroscience and
cardiovascular disease - and one of the most diverse and promising
pipelines in the industry - each of our passionate colleagues
contribute to innovations that drive meaningful change. We bring a
human touch to every treatment we pioneer. Join us and make a
difference. Position Summary Bristol Myers Squibb has a rich
history in Neuroscience focused on developing innovative medicines
to help people living with Neurodegenerative and Neuromuscular
conditions. Bristol Myers Squibb currently markets a product in
Neurology and plans to re-enter the Psychiatry market with a focus
on patients suffering with schizophrenia. BMS is a global
biopharmaceutical company leading the way in medical innovation to
help patients live longer, better lives. Our purpose as a company
is to discover and develop therapies that will change the course of
human health. We value our passion for patients, quest for
innovation, and spirit of independence and love of challenge.
Overview We are seeking a dynamic and experienced Director, HCP
Marketing, Alternative Care Strategy Schizophrenia to spearhead
marketing efforts for psychiatry with a focus on the professional
care network outside of the office setting, i.e. Community Mental
Health Centers, hospitals and others. This role will drive in-line
marketing and promotional strategy, coordinate efforts with
out-patient HCP marketing team, lead key commercial projects from
strategy through execution and will collaborate with
cross-functional leaders across Sales, Training, Medical, Market
Access, Business Insights & Analytics (BI&A) and Patient Access
Support Services (PASS) to ensure robust strategic planning and
strong execution. We are looking for a dynamic, performance-driven
leader with a challenger mindset, who cultivates a team-based,
collaborative environment that promotes innovation and appropriate
risk taking. This role report directly to the Executive Director,
Healthcare Professional Marketing, Neuroscience.Key
Responsibilities- include but are not limited to the following:
- Develop and execute a comprehensive marketing strategy and
launch plan with focus on the Alternative Care Channels : These
include Community Mental health centers and hospitals. Stakeholders
are Psychiatrists, NP/PAs, case and social workers, psychologists
and pharmacists
- The role requires close collaboration with the HCP marketing
team focused on the out-patient universe, with cross-functional
teams including business insights and analytics (BI&A), medical
affairs, consumer marketing, sales, and regulatory.
- Conduct market research, stakeholder insights, and competitive
analysis to identify unmet needs, clinical preferences, and market
opportunities in the schizophrenia management team.
- Develop engaging and informative educational materials,
resources, and tools to support this unique stakeholder group in
treating and managing patients with schizophrenia effectively.
- Collaborate with medical affairs and clinical development teams
to translate scientific data and clinical evidence into compelling
messaging and communication strategies tailored to these
audiences.
- Lead the development of product and disease state messaging,
and sales collateral to effectively communicate product features,
benefits, and differentiation across multiple channels including
print, digital, events, and peer-to-peer engagements.
- Define key performance indicators (KPIs) and metrics to measure
the effectiveness of marketing initiatives, track awareness,
engagement, and prescribing behavior, and optimize strategies based
on performance insights.
- Effectively partner with Agency of Record, providing clear
expectations, guidance and feedback to agency, ensuring rigor in
marketing excellence. Qualifications & Experience
- BS/BA degree required. MBA preferred.
- Minimum of 5-7 years of experience in marketing within the
pharmaceutical or healthcare industry, with a proven track record
of success in launching and commercializing pharmaceutical
products.
- Strategic thinker with strong analytical skills and the ability
to translate insights into actionable marketing strategies and
tactics.
- Strong leadership skills with experience leading
cross-functional teams, managing complex projects, and driving
results in a fast-paced, dynamic environment.
- Previous people leadership experience, with a track record of
success in developing talent and building winning teams.
- Excellent communication, presentation, and interpersonal
skills, with the ability to effectively influence and collaborate
with internal and external stakeholders at all levels.
- Experience working in a highly regulated environment with a
thorough understanding of FDA regulations and guidelines governing
pharmaceutical marketing.
- Proven ability to thrive in a fast-paced, dynamic environment
and effectively manage multiple priorities and projects
simultaneously.
- Passion for making a positive impact on patient lives and
advancing mental health treatment, advocacy, and access to quality
care.
- Neuroscience experience strongly preferred.
- U.S. launch experience strongly preferred.
- Willing to travel up to 25% If you come across a role that
intrigues you but doesn't perfectly line up with your resume, we
encourage you to apply anyway. You could be one step away from work
that will transform your life and career. Uniquely Interesting
Work, Life-changing CareersWith a single vision as inspiring as
Transforming patients' lives through science--- , every BMS
employee plays an integral role in work that goes far beyond
ordinary. Each of us is empowered to apply our individual talents
and unique perspectives in an inclusive culture, promoting
diversity in clinical trials, while our shared values of passion,
innovation, urgency, accountability, inclusion and integrity bring
out the highest potential of each of our colleagues.On-site
Protocol BMS has a diverse occupancy structure that determines
where an employee is required to conduct their work. This structure
includes site-essential, site-by-design, field-based and
remote-by-design jobs. The occupancy type that you are assigned is
determined by the nature and responsibilities of your role:
Site-essential roles require 100% of shifts onsite at your assigned
facility. Site-by-design roles may be eligible for a hybrid work
model with at least 50% onsite at your assigned facility. For these
roles, onsite presence is considered an essential job function and
is critical to collaboration, innovation, productivity, and a
positive Company culture. For field-based and remote-by-design
roles the ability to physically travel to visit customers, patients
or business partners and to attend meetings on behalf of BMS as
directed is an essential job function. BMS is dedicated to ensuring
that people with disabilities can excel through a transparent
recruitment process, reasonable workplace
accommodations/adjustments and ongoing support in their roles.
Applicants can request a reasonable workplace
accommodation/adjustment prior to accepting a job offer. If you
require reasonable accommodations/adjustments in completing this
application, or in any part of the recruitment process, direct your
inquiries to adastaffingsupport@bms.com . Visit careers.bms.com/
eeo -accessibility to access our complete Equal Employment
Opportunity statement. BMS cares about your well-being and the
well-being of our staff, customers, patients, and communities. As a
result, the Company strongly recommends that all employees be fully
vaccinated for Covid-19 and keep up to date with Covid-19 boosters.
BMS will consider for employment qualified applicants with arrest
and conviction records, pursuant to applicable laws in your
area.Any data processed in connection with role applications will
be treated in accordance with applicable data privacy policies and
regulations.
Keywords: Disability Solutions, Elizabeth , Director, HCP Marketing, Alternative Care Strategy Schizophrenia, Advertising , Princeton, New Jersey
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